The Challenge
Maine medical marijuana providers Sweet Dirt wanted a brand and website that not only reflect their distinct offerings, but that also embody their core values: to provide the best organic cannabis to patients. With an old logo, no website, and no packaging they needed it all, and needed it to work with a variety of products. They also relied on Imarc to help them navigate complex state rules and regulations in order to successfully launch their business. The end result is a fully developed brand experience that defies stereotypes and speaks to quality and compassion.



