DataRobot A website refresh that kept growing

DataRobot has blazed a trail of applied technological advancements in AI and machine learning dating back to 2012. Trusted by over 1,000 organizations worldwide, including BCG, Boston Children’s Hospital, FordDirect, Old Mutual, Razorpay, and the U.S. Army, DataRobot depends on its website to reflect its leadership in business-ready AI.

In 2024, DataRobot decided the time had come to complete a website refresh that would match their recent rebrand and wanted to execute quickly. Imarc stepped in as a strategic web development partner, working as an extension of their team to deliver on the tight timeline and go beyond the original scope to add extra value.

DataRobot gave Imarc just six weeks to refresh a sprawling legacy site that had grown increasingly complex over time. Once we dove into the analytics and evaluated usability, it became clear that specific modules and pages needed a redesign.

Imarc redeveloped key pages, including their Homepage, About Us, Careers, Resource Archive, Request A Demo, Contact Us, and six platform pages that share a template, but have minor differences between modules. We also extended their new brand by doing a reskin on legacy modules and pages.

This was all made possible through strong collaboration with DataRobot's in-house design team throughout the project and implementation, dialing in to execute custom animations and interactivity.

The refreshed DataRobot site launched on November 11, 2024. This effort boosted sessions, users, and landing page form submissions.

DataRobot is now positioned to grow its business from a clean foundation. We expect it to scale rapidly as it adds more solutions and further enhances its platform.