Intellect Building an attractive, effective B2B tech website

Intellect has been around since 2000. Their AI-powered Quality Management System (QMS) platform helps organizations ensure compliance, reduce risk, and deliver quality at scale. With enterprise-level expectations, they needed a website that could help their audience find the solutions and services they need to execute business goals.

Intellect's legacy website had several Hubspot landing pages tied to it, featured a gradient logo, and wasn't optimized for the company's current users. They needed stronger journeys, a fresh take on their existing assets, a differentiated look, and on-brand messaging.

Imarc gave Intellect a slight brand refresh by swapping its gradient brain cloud for a solid color. This simple switch helped modernize the brand and made the logo more visually accessible throughout various print and online media.

We also updated the brand colors, which further increased accessibility and set Intellect apart from its direct competitors. In addition to the updated logo and color palette, we created a new duotone icon library to match their refreshed look. The most significant visual change was an overall lightening of the site, which altered the brand's perception. Intellect was not only a QMS leader; they were a model for design excellence, something B2B companies rarely achieve.

The previous site had used the headline, “Transforming Your Quality Management." Imarc’s new design emphasized the internal “Intellectual” identity phrasing, elevating the messaging so that it was more inclusive and representative of employees and customers, rather than on actions of the QMS alone. 

Under the hood, our development team brought the Intellect site to life by building their global header, footer, navigation, content modules, and CMS tools as new pages.

Implementation moved quickly thanks to Imarc’s in-house framework, Pronto, which provided ready-to-use baseline content blocks. From there, we built custom blocks and templates as needed, and used Vue to deliver fast, intuitive filtering for resources and blogs.

We followed SEO best practices in markup and optimized pages for speed and performance throughout the process. Our team also managed manual content migration to ensure a smooth launch, so every page was fully populated and ready to go live. Ultimately, they also assisted in manual content migration to ensure pages were fully populated and ready for launch.

Integrations spotlight: Imarc also integrated Intellect's site with HubSpot and Google Analytics 4 (GA4). We used HubSpot's API to include forms needed for lead generation, CRM data mapping, and blog subscriptions with author mapping. We also maintained their current iframe-based ROI calculator for consistent interactive user engagement.

Interest piqued immediately after the new website launched, as evidenced by the organic traffic metrics.

Knowing that Intellect is now well-positioned to achieve complete dominance in the QMS sector, we expect to continue our relationship by adding new functionality and pages while optimizing as the industry changes.