Gentex Corporation Creating a performant, engaging, brand-focused website experience

Imarc is known for our website expertise, so when TribalVision heard about Gentex Corporation's desire to improve their web experience, they referred them to us.

For over a century, Gentex Corporation has created personal protection and situational awareness solutions that don’t just push the limits of industry standards but exceed and redefine them. Our goal was to help them get more visibility with the right audiences. 

While our initial relationship began in 2019 with UI/UX auditing, our ultimate task was to ensure the rebuilt version of Gentex Corporation's website was performant, easy to use, and showcased the value each brand delivers to its target audience.

Imarc began this greenfield redesign by conducting stakeholder research and auditing their sitemap. From there, we got into the thick of the work, clearing what was unnecessary and building better.

The tactical revamp of the WordPress site’s UX and design was driven by the site’s performance analytics and UX best practices, while leaving room for strong creative direction.

The redesigned website is modern and attractive, has flexible and extensible modules, uses more performant plugins, and offers an easier CMS experience. The perfect Lighthouse accessibility score and other metrics mirror that.

Today, Imarc continues to support Gentex Corporation with a retainer focused on ongoing site performance monitoring and improvements.