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The situation
Onto Innovation, a leading semiconductor company, had already hired Imarc to build a website on Craft CMS a few years before 2020, when they underwent a merger. But in 2024, after major growth, they called on our digital agency again to build their next iteration on WordPress in a flexible, scalable way that would allow them to keep elevating their position in their industry.
The challenge
Onto Innovation's new website needed to help them accomplish three main goals: increase their market share, position the company as an industry leader, and boost revenue. To meet these demands, both sides knew that significant effort must be made to champion lead generation and reinforce the brand's reputation.
The solution
To make this site a place worthy of investor confidence, we streamlined the information architecture across the navigation and beyond, made the entire experience more modular, and provided several ways for users to easily find what they need. Users now have the option to sort market segments, products, and resources, all of which have robust tagging that can serve up related content.
Visually, this site earns user attention. Since the authoring experience offers a great deal of modules and the CMS is versatile, administrators can bring their vision to life with very few constraints from typical barriers, such as column layouts.
Beyond that, custom graphics like the main globe visualization help present the company holistically, covering many details that their audiences need to understand to make business decisions. Other areas, like the treatments behind the machinery, explain important aspects that words can't. Wafer texture, networks, node structure, and data mesh patterns were all employed in the headers to affect depth, like a topographical map.
A final important change was the addition of more intentional and frequent calls to action and language. This allowed all the other work to coalesce, improving the quality of the experience and ultimately, conversions.
The results
The redesign wrapped up in the summer of 2025, and overall engagement has increased significantly.
The future
We are extremely pleased with the outcome of this work and look forward to continuing to support the site and work on other projects with Onto Innovation, including a possible member portal.